What Other Backing Track
Companies DON'T Tell You...
I lost a customer
a few months ago...but I regained her custom again yesterday.
Here's what happened...
I received an email from one of
my customers to say that although she loved our backing tracks,
she was a bit fed up having to wait a couple of minutes for an
email to arrive in her inbox with the download links. She'd found
another backing track website that was "easier" to order
With our competitors website, instead of making an order with
us and waiting 2 or 3 minutes until the email with the download
link arrived, our competitors website passed her DIRECTLY to their
download area as soon as she made her order...no waiting a couple
of minutes for an email with download links to arrive, and no
problems with emails getting caught up in spam folders. She told
me that they had a "better" system than us and that
I should change our system to be more like theirs...or else she'd
stop buying from us and use our competitor instead.
I wished her
well and waved her goodbye.
I'd just lost a customer.
But 3 months later
she returned with what can only be described as a horror story.
Her identity had been stolen, her card cloned, and the fraudsters
caused so much damage to her credit rating she had to get new
cards issued and go through a mountain of red-tape to get her
identity and credibility re-instated. It's still on-going, even
3 months after discovering her identity theft.
And it all started because she
used what she thought was an "easy" ordering system
with our competitors. In reality, the reason she could order so
easily with our competitors system is that their system is
less secure than ours. This led to her card details being
By using our competitors website
she saved a few seconds in the time it takes to get her backing
track downloads...but that few seconds ended up costing her more
than 3 months of horrendous upheaval, changing her bank accounts,
waiting for a new credit card to be issued, and all the other
stuff that goes with it.
And here's exactly how she ended
up in this situation...
She originally took her custom
away from us because she said we asked for too much information
when she fills out our order forms. On top of this, she also complained
that she has to wait a few seconds or a few minutes for us to
send her an email with the download links. She said that wasn't
good enough. She wanted to enter the minimal amount of information,
and get her download immediately (and doesn't consider waiting
a few seconds or minutes for her download email as being "immediate").
I told her
that, yes, sometimes it might seem like we're asking for an awful
lot of information, but it's to protect you every bit as much
You see, as a rule of thumb, the
quicker the ordering system, and the less information they ask
for, the more chance of card fraud.
This is why we don't operate systems
like many other backing track companies whereby after the customer
pays they are taken immediately to the download area. We prefer
to email you the download links (which we do immediately) anyway.
for doing it this way is simple
By emailing the download links
to the customer, it checks that the customer has given a valid
email address, not a false one.
Secondly, it gives the system time to check the card details the
customer gave with their card issuer to make sure the transaction
These checks only take a few seconds
or minutes to do, but help protect you immensely.
The backing track companies who
pass you directly to their download page immediately after you
submit your card information are not doing all these security
checks. When most people discover this, they take a different
view of the "easy to order" websites...!
And it's important that we do all
these security checks (I believe).
Say, for example, you go to a restaurant
or a shop and pay for your meal or purchases by credit card. The
waiter or shop assistant could easily secretly make a note of
your card number and its expiry date on a piece of scrap paper.
That waiter or shop assistant could then go on a spending spree
on the internet with your card details because most websites only
check the card number and the expiry date of a card (and when
you buy things on the internet you don't even need to have the
physical card in your hand so a few numbers written on a piece
of paper is all a fraudster needs)!
And ironically the reason the fraudsters
get away with this type of behaviour is because many companies
try to make the buying process on their websites as "easy"
as possible for their customers so they only ask for the card
number and expiry date, nothing else. If
the odd fraudulant transaction slips through because of their
poor security then they just swallow that loss and see it as "a
normal cost of doing business".
They have no regard whatsoever for the person who's card details
were stolen and used. When the genuine card holder sees purchases
on his statement that he didn't make and complains to them, they
refund the amount to him, take the hit, and accept that they've
lost the goods (which by this time have been sent to the fraudster)
and get on with business as usual.
But if these companies made better
checks to their card security it would seriously reduce card fraud
on the internet, and that's something that would benefit us all.
Believe it or not there are courts
in some parts of the world who refuse to prosecute online card
fraudsters! This is because they believe that card fraud is totally
preventable. Their way of thinking is that if a merchant has been
a victim of a card fraud then they only have themselves to blame
for not running better security in their business. Why should
the courts spend public money helping internet merchants prosecute
fraudsters who would never have been able to commit the fraud
in the first place if they'd taken better care of their website
security. I'm not personally convinced that the courts have a
valid argument there, after all a fraudster is a fraudster and
if the courts are there to uphold the law, then that's their job,
no matter what the circumstances. Nevertheless it's a widely held
view and many authorities are not sympathetic when you've been
a victim of card fraud.
Either way, the good thing is that
we don't have these kind of issues here at MP3 Backing Trax, because
we run tighter security than any other backing track website I
Yes, we do ask for quite a bit
of information from you when you order - we ask for your name
(as it appears on the card), your full address and postcode etc,
and we then check with your card issuer that the address is correct.
We also log your IP address (the internet connection address of
the computer you used to make your order), so if, for example,
an order came in from someone using a computer with a Thailand
IP address, but the credit card address was from a card issued
in the USA, we'd immediately pick up on this and look a little
more at the transaction before processing it.
It works very well and our incidences
of fraudulant persons trying to buy our backing tracks with stolen
card information is almost non-existant I'm happy to report.
As an aside, there is one funny
story I must share with you.
It was a perfectly innocent incident a while back that got our
system a little confused. A customer ordered backing tracks from
us using his stage name instead of his real name...PLUS he ordered
from where he was performing his summer season, not from his home!
The order came in from a customer called Les Christie from Spain.
But when we checked his card details, the card was registered
to Christopher Lesley from Yorkshire! The system also detected
that he was ordering from Spain while using a card issued in the
UK. No wonder the security system went in to red alert!
Things like this happen very infrequently
so don't really cause us or our customers any problems.
I suppose the good thing is that
at least you know that behind all the computers, servers, firewalls,
fraud screening etc we have here, there is still a human person
on hand reviewing every transaction to help protect you.
I'm well aware that buying backing
tracks from other companies may seem a little easier than buying
them from us because we do tend to ask you to "jump through
a couple of extra hoops" before processing your order and
getting your tracks to you.
But, I firmly believe that the
inconvenience is minimal and the increased security benefits to
you, the customer, makes it all more than worthwhile.
Unfortunately many customers don't
see the benefits and just don't understand why it takes us a few
minutes to send them their backing track download when other companies
they buy from have passed them through to their download areas
Hopefully this article explains
I'm sure there's a few customers
out there who probably think that we're just a bit slow or inneficient.
But if only they knew what was
going on behind the scenes here at MP3 Backing Trax!
They have no idea of the exhaustive
security measures we put every transaction through before passing
And it's all for your benefit...
Article Written by Kenny Campbell
(This article cannot be reproduced without express
(all rights reserved)