How To Impress Visitors To Your
Website In Less Than 2 Seconds!
Let's assume you've set up a really fabulous website for your
entertainment act and your stat/hit counter is showing a few visitors
are now beginning to come to your website (don't have a stat counter?
Get a free one from http://www.statcounter.com/).
The immediate problem you will most probably see from your stats
is that visitors don't stay on your website for very long, which
also means that your visitors are not getting to see all those
pages of great information you painstakingly created and provided
Don't worry. This doesn't mean your act or your website is uninteresting
to vistors. It's simply the nature of this beast we call "the
Internet" and you just need to work a little smarter
to capture your vistors attention and keep them on your website
Here's how to do it.
Web visitors are
Shopkeepers on the High street have known for years that they
only have a few seconds to attract customers in to their shop.
That's why they spend so much time and effort dressing up their
shop windows. The display in a shop window needs to grab the attention
of customers as they walk by...and the shopkeeper knows he only
has a few seconds to do this, after which the potential customer
has passed on by and will be on his or her way to the next shop.
The same is true of websites on the internet.
The difference is that, unlike the shopkeeper, you don't get a
few seconds to capture your web visitors attention...You
have less than 2 seconds to grab your visitors attention!
Web research shows that, on average,
visitors stay on a webpage for less than 2 seconds and look at
an average of 1.7 pages (yes, that's right, your vistors are unlikely
to get past the first page of your website...plus they'll only
look at it for a couple of seconds.
Scary isn't it!
Keeping your visitors
Your home page (index page) is the first page a visitor will normally
see. So this needs to be exactly right or your visitor will simply
click away somewhere else (or if he's arrived at your web page
from a search engine he'll most probably just click the back button
on his browser and choose the next search result on the list).
Either way, you've lost the visitor.
Here's how to help stop this happening.
Just like the shopkeeper dresses up his window to pull his customers
in, you need to dress up your main home page of your website (your
index page) to make your vistors stay on your site for longer.
This means getting your message across to the visitor as quickly,
concisely and as boldly as possible so that you grab his attention
and make him want to stay and read more.
Most singers and entertainers understandably want to let the world
know how good they are and what they can do, so most entertainers
websites usually focus on their talents, hoping the visitor will
I've got some bad news for you - web visitors aren't really interested
in how good you are or how good you may think you are.
What they really want to know is how being on your website or
booking your act will be of benefit to them personally.
That means they'll look at things like: why should they book you?
Why should they buy your album? Why should they spend time looking
at your web pages?
In a nutshell, they are looking for WIIFM (what's in it for me).
So now that you know how ruthless and selfish your visitors are,
you need to create a webpage that panders to their needs and greeds.
For this, you're going to have to leave your ego aside (not easy
for us entertainers to do, I know) and focus on your web
Make your websites home page relate to the visitor, not you. Design
your home page in a way that should scream "what's in it
for me" to your visitor.
Just take a look at the home
page of the MP3 Backing Trax website and it'll help you get
This is how you're going to grab your visitors attention and encourage
them to stay longer and delve deeper in to your website (and hopefully
book you or buy your album).
Above the fold
One last tip. Make sure the main message you are trying to communicate
to your web visitor appears "above the fold" on your
index page. By that I mean right in front of your vistors eyes,
not half way down the page.
Remember, you have less than 2 seconds to impress your visitor
and convince him to stay on your website so don't make him scroll
down the page to get your main message - if you do, 90% of your
visitors won't get to see your message.
One Page Websites
Entertainers rarely think about creating a one page website, yet
one page websites have been proven to work better than multi-page
websites in many circumstances.
And it makes sense when you think about it.
With a one-page website you can get your message across at the
top of the page (which gets your message to the visitor in under
2 seconds), and then you can put all the other information about
your act below on the same page (which solves the problem
of visitors only looking at one page of a website before clicking
Entertainers generally love to hear themselves sing, love to show
off their act, and love the attention they get. If they didn't
they wouldn't be entertainers. That's why most entertainers websites
are big websites which contain a variety of pages with things
like a photo gallery, videos, biography, news, merchandising,
album or single sales, a gig diary etc.
Just remember that the majority of your visitors will never stay
long enough to see any of these pages!
By all means create a big flashy website - family, friends and
your die-hard fans will love it and spend time reading all your
But 99% of your visitors won't.
If your website is going to succeed in encouraging agents, venues
and bookers to book you and fans to buy your albums, you need
to take heed of everything I've said above. Go take a look at
your home page now and see how you can improve on it (pay particular
attention to the inormation that's showing "above the fold"
on your home page).
If you're unsure whether a one-page website may be better suited
to your act than your present large website, then why not have
At MP3 Backing Trax we have a (free) Page Builder program which
I designed specially for entertainment acts.
It lets you easily build a one-page website from a choice of really
cool entertainment related templates...plus, we'll host your one-page
website for you here on the MP3 Backing Trax server.
Click on the link in the box below...
Article Written by Kenny Campbell
(This article cannot be reproduced without express
(all rights reserved)