Use Social Networking To Get
More Work For Your Act
You've heard of Social Networking by now, right? If you
haven't, Social Networking sites are websites like MySpace,
Facebook, Twitter etc. Basically they are websites which allow
you to interact with other users.
But they also have another, rather sneaky use, that not many
people know about.
If you are an entertainer and have a main website for your act,
you can use these free Social Networking sites to drive more
traffic (visitors) to your main website...and get more bookings.
I've been extolling the virtues of Social Networking for some
years now, but not every singer actually understands the concept.
Many singers are unaware of the benefits their act can get from
Social Networking - they wrongly think that Social Networking
is just about teens talking rubbish, sending "love"
to each other, and discussing what happened at school yesterday.
One singer I spoke to actually told me that he thought MySpace
was rubbish because his band have had NO bookings whatsoever
from their MySpace page.
Oh dear, he's missed the point COMPLETELY.
So here's a more detailed explanation of how you can use Social
Networking to help your act.
What Social Networking can
do for your act
If you use Social Networking websites correctly, they'll drive
traffic (visitors) to your main website...and your main website
is where you do the actual "selling" of your act.
Your main website is where you will show off your act and take
the bookings - the Social Networking websites are simply tools
you use to get the visitors to your main website in the first
It's a bit like owning a shop. If you want your shop to do any
business, you have to go to where people congregate and tell
them you have a shop and encourage them to come have a look
at it. That may mean doing things like advertising your shop
in your local newspaper which has the effect of telling people
where your shop is, what it sells, and encourages them to come
take a look at your products.
It's no different online with
websites. Your website is your shop. Your website is where you
"sell" your act. There are millions of people out
there who don't know that you're a great singer. They don't
even know your act exists. So you need to tell them how fantastic
you are, and they need to know that they can see you, hear you,
and book you. So go out there and get them to yourwebsite.com...and
use Social Networking to do it.
You need to go to where the people are. MySpace, Facebook, Twitter
etc have hundreds of millions of visitors every day. Get in
there and tell them all where they can find your website. By
opening up lots of Social Networking accounts and posting links
to your main website on all those Social Networking websites,
you are achieving two very important things:
1. You are letting hundreds of
millions of people out there know that you have an act and where
they can find it.
2. You are creating incoming
links to your main website from highly respected social Networking
websites. Search engines like Google rank websites on the number
of INCOMING links from other websites, so the more Social Networking
websites that link to your main website, the more important
Google consider your main website to be.
Here's my top tips on how to
use Social Networking to drive traffic (visitors) to your main
website. I've listed the main Social Networking websites below
but there are many others (e.g Bebo.com, Linkedin.com,
Friendster.com etc). By the time you've read this article you'll
be able to "replicate" the following strategies with
as many Social Networking sites as you want.
You don't need to spend a lot of time setting up a glitzy MySpace
page. As long as it's clean and presentable and has a link back
to your main website, that's what you really want to achieve.
The real power of MySpace is in it's blog facility. Post to
your MySpace blog often and try to get backlinks to your main
website in every post. Search engines like Google love blog
content so backlinks from your MySpace blog to your main website
will help rank it higher in the search engines.
Facebook is like MySpace in many ways but don't just think it's
another place to get more backlinks from. It's more than that.
Certainly, you should do the same things on Facebook as you
do with MySpace to drive traffic to your main website but Facebook
has some other useful features. Use the Updates section on Facebook
to let people know of any changes you've made to your website.
Use add-ons to create a buzz about your act. For example you
could send your Facebook friends little sound clips of you singing
to encourage them to visit your website and buy your album.
Blogger.com is owned by Google and offers free blogs. Set up
a Blogger blog as a way of getting more backlinks to your main
website. Blogger blogs are created as sub domains on the blogspot.com
domain. Basically what this means is that your Blog address
will be http://YourName.blogspot.com/. Remember what I said
about Google loving blogs? Well it doesn't get much better than
a blog which is owned and operated by Google and has your name
as the sub domain! Like all blogs, the more entries (posts)
you add to your blog, the more your act will be picked up by
the other Blogger.com users, and the higher it will rank in
the search engines because your blog is on a VERY respected
WordPress.com is another place to get a free blog. Just like
blogger.com, your name is set up on a sub domain of wordpress.com
so you get all the same great advantages of blogger.com and
yet more backlinks. Don't overdo it though. Wordpress do get
a bit shirty if you're only using them for blatant advertising
but if you act responsibly and talk about your act, where you've
been gigging etc then it'll all be relevant and they won't mind
you linking to your main website from your wordpress.com blog.
Squidoo allow you to create things called "lenses".
A Squidoo "lens" could probably be considered to be
something that's somewhere between a blog and a website. The
best thing I like about Squidoo is the ability to place an RSS
feed from one of your blogs on your Squidoo lens. Your Squidoo
lens gets automatically updated, you get another backlink, and
all without you having to lift a finger.
HubPages is very similar to Squidoo. You can create a sort of
mini-website on HubPages. Use HubPages for more backlinks but
just be careful. Just like Wordpress.com, HubPages tend to get
a bit shirty if you are just blatantly advertising, but they
do allow you two outgoing links to your main website including
an RSS feed link.
Twitter is called a "micro-blogging" platform where
your posts can only be a maximum of 140 characters long. In
essence, the type of entry you would post on Twitter is probably
the sort of thing you'd type in to a text message on your mobile
phone (in fact you can "Tweet" from your mobile phone
to your Twitter account). Twitter is designed so that you can
let your friends know what you're doing. However, my advice
is when you post to twitter, find ways of mentioning your main
website and this will get you yet more quality backlinks to
your main website. Twitter will give you a URL which will be
http://Twitter.com/YourName so again, it's a good quality backlink.
Twitter is all about following others and getting others to
follow you so another tip is to find singers, entertainers or
agents in the same business as you, look and see who they are
following and then you follow those people as well. Just watch
out for people who have thousands of followers but are not following
many people back themselves. Nobody likes a one-way street so
be pro-active. Tweet about the updates you're doing to your
website, the new songs you are singing or learning to sing,
where you're gigging tonight, how last nights gig was etc. Make
sure you mention your name or your acts name and your main website
address regularly when you "Tweet".
Remember that to get results out of Socila Networking takes
time. Don't expect results overnight and don't expect results
unless you are prepared to put a bit of work in to it. You need
to keep on top of all your Social Networking sites and post
content to them often.
The more often you post, and the more involved you get, the
more you'll see your main website climb up the search engine
That means more visitors to your main website...and ultimately
more bookings for your act...
Article Written by Kenny Campbell
(This article cannot be reproduced without express
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