Create A Poster To Advertise Your Act
If you are serious
about promoting your act, then you really need to get some good
professional posters created.
Article Written by Kenny Campbell
Most venues advertise their upcoming shows in order to attract
people to the venue.
But an advert, whether it be in a local newspaper or displayed
inside the venue itself, doesn't carry any sound or audio so people
can't actually hear what you're like.
So the only indication prospective audiences have
as to how good your show is going to be and whether they should
come and see you is what they see and read on your poster.
A well designed professional poster will make you appear professional
and can attract you a very large audience.
But a poor amateurish looking poster will make you appear to be
amateurish. Even if you are a great entertainer and a top class
professional act, if your poster doesn't say that, then you won't
be taken seriously.
There's a famous saying that says "...a picture is worth
a thousand words".
So if you supply venues with good professional quality posters,
then for sure your show will attract more people to it than other
shows in that same venue which have been crudely advertised with
home-made posters printed out from someones PC (or heaven forbid
just the dates and details of your show scrawled on one of those
pub style chalkboards)!
So now you've decided you need a good quality professional poster
created for your act, where do you start?
Well, the most important thing when deciding to get posters created
for your act is the original design of the poster.
Once you have your poster design created, you take it to any print
shop and get them to run off as many copies of the poster as you
So, first port of call is to take a look at is a website called
Elance have hundreds of graphic designers, all looking for
work. It's a really popular hub where graphic designers looking
for work and people looking for graphic designers to do work can
The way Elance works is that you place a (free) ad outlining the
work you want done, then all the hundreds of graphic designers
who are on Elance will see your ad and the ones who specialise
in that particular area of design will send you quotes offering
to take on your work.
The theory is that the graphic designers will outbid each other
in an attempt to secure your business so you end up getting your
poster design done by a professional but for the very best price
Of course, like everything in life, cheapest doesn't always mean
best, so ask to see some samples of their previous work just to
make sure they are the right designer for you.
For best results, be very specific about what you want designed
and how you want your poster to look (colours, images, fonts etc).
Remember that the designers time and resources are not a bottomless
pit so you can't expect to get a rock bottom cheap price and the
designer do a dozen different designs for you just so you can
pick the one you like best (expect to pay a very large premium
if you want that kind of level of service).
So the secret here is to be very specific, and if possible even
send the designer a pic of a poster you've already seen that you
like to give him some idea of the type of thing you're looking
for (or send him the URL of a webpage which has a poster design
that you like).
Obviously copyright laws mean that he can't just copy someone
elses design for you, but it will give him an idea of the
type of idea you have in mind and help him get closer to designing
what you want.
Most good designers will keep you constantly involved throughout
the design process and will usually allow you to make a couple
of reasonable changes to the drafts before you settle on a final
The operative word of course here is "reasonable".
The designer can't see inside your head so he doesn't know what
you want created. So you need to be as clear as absolutely possible
from the start.
The other side of the coin of course is that you're paying the
designer to do a job - so you want a good job done.
So don't accept any sloppy work from him.
Don't always rely on recommendations either. It's not unknown
for a designer to be a little bit busy and under pressure at certain
times and some designers who would otherwise be attentive and
take time with your design under normal circumstances, may try
and fob you off with something they've cobbled together a bit
too quickly just because they happened to have another big job
on at the time.
Just watch out for that.
Once your poster has been designed, you should ask the designer
to supply the finished poster design to you in a vector based
format (perhaps an ai file or a pdf file or similar).
Different designers like
to work with different file formats so it's usually best to leave
it pretty much up to them what format they want to supply the
finished poster design in - but the only reason I suggest you
stipulate that it MUST be supplied in some type of vector
based format is because you want your poster to be in a format
that allows you to blow it up in size while still keeping the
This is of the utmost importance because although right at this
moment you may only be thinking of using your poster to print
out A3 or A1 size posters, you may in the future want to use that
same poster for a large banner stand or even a stage backdrop,
so you want it designed and supplied in a format that ensures
blowing it up to such a massive size won't result in poor quality.
Once you have your poster
designed the way you want it and in the file format you want it,
burn it on to a CD-R.
Then it's just a case of shopping around to find a printer who
will print you out good quality poster prints on good quality
paper (and for the best price).
Shop around locally and
on the internet for printers. There's pros and cons to both.
Although internet prices may appear cheaper, there will usually
be a postage charge on top and if the posters are large and bulky
the postage costs could be quite considerable, especially if the
posters are being printed overseas. Also remember that if your
poster prints arrive by post from an internet printer and the
colours etc haven't printed out as well as you wanted or the paper
quality isn't what you expected, it's not so easy to return them
as it is with a local print shop.
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